About ETLR
AI workflows as code. Built for developers who want production-grade automation without the complexity.
ETLR is a Creu Labs company. We build developer tools that solve real problems. No fluff, no complexity—just tools that work.
The Origin Story
ETLR was born from real frustration. When building AMPLYFI, we were constantly building small data processing pipelines, writing glue code to handle webhooks, and setting up crons for scheduled tasks.
We tried the usual suspects, Zapier, n8n, and others. They were fine for quick prototypes, but they didn't align with the engineering principles we'd been following. No version control. No infrastructure as code. No proper CI/CD. Every deployment felt like a step backwards.
We knew there had to be a better way. A way to define workflows in a simple YAML file, version them in Git, and deploy them with a single command, just like the rest of our infrastructure.
That's why we built ETLR. Workflows as code, done properly.
The Team
Our Values
Simplicity First
Complex problems deserve simple solutions. We believe the best tools are the ones that get out of your way and let you focus on what matters.
Reliability Always
Production systems need to work. Every time. We obsess over uptime, error handling, and building systems you can trust with your critical workflows.
Engineering Excellence
Good engineering matters. Version control, infrastructure as code, proper testing, and clean APIs aren't optional—they're foundational.
Our Vision
ETLR aims to become the professional choice for software engineers, architects, and DevOps teams who need to productionise workflow automation.
We're building for developers who refuse to compromise on engineering standards. For teams who want their workflows versioned, tested, and deployed with the same rigour as the rest of their infrastructure.
No more clicking through UIs. No more hidden workflow configurations. Just code, YAML, and a single command to deploy.
Get in Touch
Have questions, feedback, or just want to say hello? We'd love to hear from you.